It is no longer possible to reduce social proof to raw statistics in today’s software-driven world. Tech businesses are getting smarter, using AI to build trust and reputation on sites like Instagram, even though followers may be bought. This article explores the question of whether or not buying Instagram followers would be necessary in the future, and how that change would fit in with genuine, tech-savvy approaches.
Where Purchased Popularity Falls Short
Although purchasing followers may temporarily increase observable metrics, the veracity of such data is being cast into doubt. Inactive or fake accounts can cause algorithmic penalties, harm brand reputation, and low interaction rates. The short-lived halo effect of fame leaves companies with little to show for their early investments.
How Artificial Intelligence Drives Social Proof